Top 5 tips to turn new Restaurant customers into regular customers
Restaurants must ‘return customers’ and regular customers, and regular customers often begin with regular customers.
Nowadays, a variety of discounts on activities, catering and marketing emerge, one after the other, and the popularity for the event is very strong, but once it is exhausted, it is almost to the point of being a prodigy. Consumers are not stupid, why not take advantage of the good market? It is no longer cheap, why am I here?
Therefore, discounts and promotions-taking have pushed consumers to ignore the quality of the products and are particularly sensitive to price. It is not advisable to cultivate regular customers, or for maintenance of regular customers.
So, how can you convert the new customers into regular customers? There are 5 ways to try it!
Give the restaurant a good name
Pay attention to these 3 points will be more effective:
A good name is evident for the importance of the restaurant. Names that are not specific or that do not correspond to the situation can quickly lead to the restaurants in batches to the forces of restoration. Now let’s see the restaurants and the leftovers. A lot of new restaurants, their names are nothing more than these three specialties:
1. Innovation and creativity
Enter the mall, often encounter a scene like this: I just opened a store of drinks called First Taste of Love, I made some not to see the corner of the corner, the corner being flower lovers of fishing I’m gone, and then I went to see the panel above to read the banquet… ..
I was dazzled by the names of various new restaurants in a shopping center. I wanted to go in the name of these restaurants in order to awaken the curiosity of people and go inside regardless of the cuisine.
2, Simple, Neat & Clean
The name of the restaurant may not be left too vague, all the target clients are able to easily understand, if easy-to-use, to transmit information to the restaurant to other people. The names of restaurants direct will generally be easy to pass on to our customers, eat another, little pig, ‘circle of friends’ and ‘don’t, The names of these restaurants, to fish in the oven, are very simple, attractive, easy-to-remember.
In the middle of a couple that wants to open a small business day, there is a small restaurant for the popular dish. In order to give the impression to customers or passers-by, to the deepest point, the couple considered several times the name of the restaurant ‘with women fries’. This name is both easy to understand and easy to remember, attracting many followers.
3, Highlight the best point of your Restaurant
The name of the small restaurant may not be ambiguous, which makes that to pay attention to, to show the point of sale of the restaurant, to highlight directly, appealing these points, and more important is also commercial Projects of restoration, management style, etc., The name of a restaurant of this type must be consistent with the material’s management, facilities, style, things, uncut. For example, you can take something like a grill as a barbecue house Dark Hungry, shop skewers Mejbah, king grand grill steakhouse and choice roast with the restaurant If the name is to be able to show, it offers authentic products and authentic.
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From brand culture to create diversity
If the customer for a restaurant of memories is the only good, that the restaurant would be very dangerous, delicious standards vary, the concept is very vague, but this concept is relative, there is no way comprehensive consideration, the more there is no way to in-depth consumer mind.
Make customers feel valued
Through performances, competitions, etc. interact with customers, make customers feel valued. The interactive experience can be a good closer to the consumer and the restaurant between the distance, can make consumers perceive themselves is a restaurant the attention, in the static distance of the interaction make the customer become friends, instead of the cold business of the buyer seller relationship, so the restaurant’s image becomes a temperature, a trusted, close to the consumers.
People on the restaurant’s rely on has not only that is satisfying to the appetite, in addition they want to be in the restaurant, enjoy life, get relaxed in the mental and physical are met. That is why more and more restaurants will introduce performances, dance, Opera, and Sichuan hot pot the face, etc.
And in the age of the Internet, in addition to the traditional restaurant show, Diners, restaurants, kitchen, etc., catering to people should be by means of the power of the network to effectively enhance the customer interaction experience.
To create an explosion models dish and let customers remember you
The customer is no way to remember a restaurant of the many dishes is normal, but if together have trouble remembering that’s the restaurant’s problem. Instead of spending a lot of effort to go blind doing rather than just targeting one area, focusing category the Lite menu, the main push one or a few of a single product, to create explosion models to attract the users and at the same time strengthen the memory point.
Marketing with friendship and family
To friendship, affection, etc. for selling marketing, and more can cause the customer’s emotional resonance
Restaurant marketing, not only refers to the price advertised, many restaurants tend to hit the festival when selecting a discount price to attract customers, but actually one of no highlights of the activities can only retain customers for the moment, Ben with discounts to customers, will select the ratio you discount the lowest of the restaurant, because attracted him to simply discount it.
2017 KFC launched a new year the old iron bucket — a network buzzwords old iron named, to friendship for selling fried chicken bucket.
In the promo, KFC invited a few friends participated in a game of “Old Iron between understanding the big interrogation” by which one party to guess the other’s answer to a question, the answer is consistent for both sides of the friendship plus an only chicken legs. From friendship feelings aspect as a starting point, and indeed poke a lot of people to the point of tears, reminiscent of with your own adversity and common friends.
Today, the restaurant brands of this type of marketing is quite active, most began to focus on the launch of emotional marketing is a Taiwan McDonald’s, previously one of the series make the dialogue more have temperature, the ad touched a lot of people, they are the same in the ad tells the story of family, lovers and between friends story. In the confession article on Taiwan McDonald’s tells a help girlfriends confession story, looks just like everyday life you that nosy yet God assists friends the same.
Fast food brands are introduced to the feelings of the main Swiss marketing, but also cater to the modern kind of the easy way out and increase brand favor ability of the play, by Online Fans economy drainage too offline to establish with the customer the feelings of the hub.
At the End:
A restaurant’s image, the location, the crowd positioning, interactive marketing and other aspects of the brand development are inextricably linked, and now catering industry competition intensified, the same road, the restaurant opened to pour down the open, how to get customers to remember your restaurant? Clear their own positioning, identify customer base, concentrated force, so as to consumers are quick to remember.
We don’t preach, just hands tell you how to do, how to do it. And you can guarantee that all solutions are validated can be successfully landed, and directly to take you can use.
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